Anti Spam Policy

Anti-SPAM Policy
‘SPAM’ is emails that are not only unethical but also prevents other mails that are important from coming through. Zoom Mailer has taken all possible precautions to see to it that SPAM is discouraged and prevented. We follow a stringent policy of anti-SPAM and only those customers who conform to this are allowed to utilize our services.

We are highly sensitive to this policy and require that each message sent out includes an easy way for the subscriber to remove themselves via an ‘unsubscribe’ link. If a recipient calls our offices and requests to be manually removed from a customer's list, we will manually unsubscribe the recipient from their account.
What is SPAM?
SPAM is the opposite of permission-based emails -- those that are requested, anticipated, personal and relevant. SPAM is unsolicited commercial email, junk mail or bulk mail that has not been requested by the recipient. In addition to being perceived as intrusive, irrelevant and often offensive, it is typical that SPAM emails do not contain an option to unsubscribe from the mailing list.
What is not SPAM?
An email message is NOT SPAM if the recipient requested that the email be sent to them from the sender or the sender's organization. Anytime an organization sends a bulk email message to one of its customers, it is NOT SPAM provided that the organization offers a way for the customer to opt-out of future mails and that the customer did not previously opt-out. An email message is NOT SPAM when sent to recipients who agreed to receive information or promotions from a partner organization (and as long as there is a clear opt-out option).
How do you avoid looking like a SPAMMER?
There are various ways of recognizing an email as SPAM or not SPAM. Examples of SPAM:
  • If you have purchased a list of any kind and import it to send your emails
  • If you do not provide a functioning unsubscribe option
  • If you provide subject lines that could be misleading and falsely instigates the recipient to   open
  • If you have concealed your originating address or transmission path information
  • If you are sending emails to people who have not agreed to join your list
  • If you are sending emails to non-specific addresses or other general addresses
  • If you have used somebody else's email address or domain name without permission
  • If you continue sending emails to people who have unsubscribed from your list
Isn't there a law against sending SPAM?
The CAN-SPAM Act that came into effect on January 1, 2004, preempts all state laws. While this new law will not stop SPAM, it does make most SPAM illegal and ultimately less attractive to SPAMMERS. The penalties could include a fine and/or imprisonment up to 5 years.